Association Member Benchmarking

Many associations collect data from their members and serve it back, often in PDF files showing pages and pages of standard Excel tables and charts. This format inhibits creative or quick analysis and often leads members to request customized data reports that can be time-consuming for staff to create.
For the Association of Schools and Programs of Public Health (ASPPH), Crow Insight developed an online dashboard using Tableau Software (image below). The dashboard enables members to analyze overall trends and compare themselves against each other on a wide variety of metrics.
The design employs careful color usage, multiple graphs, filters and other features to enable association members to discover the data stories that are most interesting and relevant to them. For instance, data for the user’s institution is in red, with that of peers in blue.