Reputation Matters

In higher education, as with many sectors of the economy, reputation can have an enormous effect on applications, enrollment and fundraising, among other key measures of success. Universities that conduct marketing campaigns aimed at bolstering reputation are well advised to conduct market research to assess whether their standing has indeed improved.
One Crow Insight client did so and found strong evidence of an improving reputation relative to its peers – great news for any organization. Crow Insight helped create visuals to share that news.
Slope graphs like this one can be a simple and effective option to help an audience understand change in data between two points in time.