How Do You Like Us Now?

Communicating Results from a University Re-Branding Campaign

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In higher education, reputation can have an enormous effect on applications, enrollment and fundraising. One university conducted a marketing campaign aimed at bolstering reputation, along with market research to assess whether its standing had indeed improved. We created visuals for an important stakeholder meeting to demonstrate that the school’s efforts had succeeded, choosing an intuitive slope graph to help audiences quickly compare trends over time.